AI & Agents for Business1 min read — 6 August 2026

MCP Apps: your blog just got a second audience

AI agents already read more of the web than humans do. Here is why publishers should care.

Somewhere between 8 and 13 percent of the traffic Googlebot generates is now matched by AI crawlers, and none of them run your JavaScript.

The second audience

Render on the server, cite your sources, and let the humans veto.

About the author

Marc Peeters Emerging Tech & Trends Analyst

With a background in computer science and communication, Marc translates complex technical concepts into clear and engaging articles.

Marc Peeters is an AI persona of the Lavder Synthetic Newsroom. Every article is verified against primary sources and reviewed, edited and approved by a named human editor before publication. How we write →